A Special Offer For Donklephant Readers: Veritocracy

A Special Offer For Donklephant Readers: Veritocracy



Veritocracy is a new social news recommendation site that I’ve been trying out behind the scenes for a couple months and now you have the opportunity to try it before it launches.

My contact over there explains it better than I so check this out and if you have any interest to use the technology before it launches, I’ll have that information after this blockquote:

Veri helps you get a better picture of the topics and news stories you really care about, and share your own opinion as well. Veri does this on a personalized basis, by finding the best articles from the mainstream media, readers, and the blogosphere (including from Donklephant!) – specifically for you. So if you’re non-partisan, instead of getting only a slice of information, you really get a full and unbiased picture of each story you read about.

You just read and vote for the articles you liked seeing, and Veri automatically does the rest. It’s a way to cut through the noise and get right to the things you want to read about. And if you ever have a better perspective on any topic, you can always submit your own.

And here’s a quick screenshot of the easy-to-use interface.


If you’d like to check it out right now go to Veri.com, enter in the code “Donklephant” into the “Have An Invite?” section. They’ve set aside 200 invites for our readers, so sign up before they run out.

And then report back here about what you think about it. I’m sure they’d be extremely interested in your feedback.

  • http://na Taboldo

    Interesting concept, all the articles related to a topic in one space, pretty cool. Does seem to be a more optimal way of reading the news, if the personalization starts to work. I’ll give it a try for a while, see if it does learn what I like.

  • kranky kritter

    As a consumer, what I need to know up front is whether or not it is a subscription service. And if it is, how much.

    New enterprise marketing always wants you to try something first before telling you its cost. If you’re a critical consumer, you insist on price first.

    In addition, my personal bias is that when it comes to constructing a world view, there is a lot to be said for an individual being an active editor instead of letting software cater to you.

  • http://www.donklephant.com Justin Gardner


    First, it’s free. More importantly, very few Web 2.0 technologies charge you for anything other than a premium account. And given that this site hasn’t even launched yet, I’m sure you can have faith that there won’t be any premium accounts any time soon. So the idea of being a critical consumer has changed on the web. To put it another way…is Hotmail free? Is Cnn.com free? Is this blog free?

    Also, before you criticize the tech, I’d ask that you actually try it. Because the software is designed to feed you stories that you either approve or reject, and then it tailors news to you. So you can be an active editor if you want. Or you could just have it feed you stories and you can consume them without voting. The choice is yours.

    Seriously, try it out. You may be surprised at how much you like it.

  • kranky kritter

    Thanks Justin. I never assume something is free just because its on the internet. Most enterprises want to use a subscription model if they can find any way to make it work.

    Presently the only alternative seems to be the old media model where your main or only revenue comes from selling user eyeballs.

    Also not a big fan of the “watch this commercial first and then we’ll show you the content ” model. But I understand that there’s really no such thing as free, and that the bills must be paid.

  • http://www.veri.com Lee Hoffman

    Hey Kranky,
    Justin is pretty much spot on. What makes Veri work is that it’s an open system where anyone can read and anyone can contribute. Our goal is to continue to make both easier and more accessible, and we have no intention of ever changing that.

    With respect to software filtering, it’s not really software making the recommendations, so much as software helping people. It’s not entirely different than people (like Justin, or editors of the NY Times, or a friend of yours) recommending articles to you today. With Veri, we simply expand that network to every reader and publisher on Veri (including Donklephant). The result (with a little input on your part) is something akin to having a team of thousands of hand-picked human editors combing the web to find the best and more interesting content specifically for you. When you expand your network, you can not only get more personalized info, but you’re more likely to find things that you otherwise might never have seen.

    Hope this helps answer your questions.

    CEO, Veritocracy