Sony busted for fake PSP blog

January 1, 2007

It is almost beyond belief the different ways that Sony can get it wrong. was a marketing campaign fronted as an independent blog, whose authors supposedly had a friend (“Jeremy”) that wanted a PSP for Christmas. The site now seems to have been down.


Zipatoni thinks fraud is good marketing practice

One blog entry read, ‘…we created this site to spread the luv [sic] to those like j who want a psp! …consider us your own personal psp hype machine, here to help you wage a holiday assault on ur [sic] parents, girl, granny, boss—whoever—so they know what you really want.’

It was, of course, flack folly. The company who handled the lies was Zipatoni (sounds like something from The Sopranos.) The firm was also behind a related YouTube video featuring a guy referred to as ‘Cousin Pete’ who was rapping about the handheld. That was a fraud as well.

Sony has now modified the site, admitting the true purpose behind the blog:

Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn’t a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.
Sony Computer Entertainment America

The head flack at Sony put a brave face on it. He said, ‘Buzz and viral marketing is a common practice across the industry. In this instance, SCEA hired an outside agency to create a humorous underground PSP site for the holidays. The tongue-in-cheek nature of the site didn’t come across as intended and we have since altered it.’

No, old chap, that is not what happened. You tried to decieve your customers. What is sometimes called, coarsely, fraud.
Source: BusinessWeek

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5 Responses to “Sony busted for fake PSP blog”

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