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January 4, 2007 |

Logitech serves new market segment

By Gareth Powell





 

The Logitech X-240 sound add-on caters for what may well be a brand new and very large market — medium fi with MP3 at an affordable price.

There are two tall, black 5-watt speakers, a black 15-watt subwoofer, and a black cradle that will let you play music which you push in from an MP3 player, cell phone, or PDA. The cradle also has audio controls for adjusting the sound as well as a headphone jack. This system has iPod and, for the minority market, Zune docks but can take a lot of MP3 equipment for input. Priced will be an ultra-affordable $50 and it should be available in April in the United States.

This is not high-fidelity as normally defined but that does not matter. The music that comes from an iPod, or any other MP3 player, is not high fidelity. The customers plainly do not mind. The highest of high fidelity is not for them.

Thus we have a new market segment of medium fi machines which play plainly what is very acceptable quality music and are extremely affordable.

Related:

  • New Logitech mouse works on glass; “So what” asks Microsoft
  • Microsoft kicks Logitech in the pants with new BlueTrack mice
  • Logitech Audiohub boosts laptop sound
  • Intel: we’re not abusing our market position in Europe
  • Linux buys a big green lollipop, snickers at Windows Vista




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