Comments on: Google keeps pulling in the money — for Google http://tech.blorge.com/Structure:/2007/02/04/google-keeps-pulling-in-the-money-for-google/ Top Technology news Mon, 13 Feb 2012 11:40:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Free Internet Paid Surveys http://tech.blorge.com/Structure:/2007/02/04/google-keeps-pulling-in-the-money-for-google/comment-page-1/#comment-20475 Free Internet Paid Surveys Mon, 23 Jul 2007 12:06:13 +0000 http://tech.blorge.com/Structure:/2007/02/04/google-keeps-pulling-in-the-money-for-google/#comment-20475 <strong>filling get online paid survey</strong> Why do some people fail with paid online surveys emails pile up in filling get online paid survey

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]]> By: Dan F http://tech.blorge.com/Structure:/2007/02/04/google-keeps-pulling-in-the-money-for-google/comment-page-1/#comment-4217 Dan F Mon, 05 Feb 2007 10:38:38 +0000 http://tech.blorge.com/Structure:/2007/02/04/google-keeps-pulling-in-the-money-for-google/#comment-4217 http://tech.blorge.com/Structure:%20/2007/02/04/google-keeps-pulling-in-the-money-for-google/ I hope that your friend is able to overcome the setback due to his recent business experience. I do not contest that it might be difficult to make money through AdSense. It is a huge program that many have taken a part of, ie the sheer number of websites utilizing this program means that competition to earn revenue is very high, even if barriers to entry are low. However, my only point of debate is the placing of blame on Google. It is true that Google has made an extraordinary amount of money in a short amount of time by making *others' content* easily accessible. However, there is evidence to suggest that Google is not inordinately hoarding profits for themselves. From www.mydigitallife.info... [http://www.mydigitallife.info/2006/10/21/google-adsense-giving-publishers-average-of-78-revenue-share/] "New York Times has calculated and published the cut that a publisher gets from Google in AdSense program. The calculation was based on Google’s Q3 2005 financial report, and the magical figure is that publishers and partners get 78.5% cut of the ads revenue served from their sites. So for every dollar that Google collects from advertisers, 78.5 cents are later paid to Google AdSense publishers and partners." The New York Times article that is referenced above is located here [http://www.nytimes.com/2006/01/16/technology/16ecom.html] If this is true, then a possibly successful strategy for your friend would be to find a way to significantly increase his click through rate. I would believe that his negative experience, though unfortunate, is part of the minority. http://tech.blorge.com/Structure:%20/2007/02/04/google-keeps-pulling-in-the-money-for-google/

I hope that your friend is able to overcome the setback due to his recent business experience.

I do not contest that it might be difficult to make money through AdSense. It is a huge program that many have taken a part of, ie the sheer number of websites utilizing this program means that competition to earn revenue is very high, even if barriers to entry are low.

However, my only point of debate is the placing of blame on Google. It is true that Google has made an extraordinary amount of money in a short amount of time by making *others’ content* easily accessible. However, there is evidence to suggest that Google is not inordinately hoarding profits for themselves.

From http://www.mydigitallife.info...
[http://www.mydigitallife.info/2006/10/21/google-adsense-giving-publishers-average-of-78-revenue-share/]

“New York Times has calculated and published the cut that a publisher gets from Google in AdSense program. The calculation was based on Google’s Q3 2005 financial report, and the magical figure is that publishers and partners get 78.5% cut of the ads revenue served from their sites. So for every dollar that Google collects from advertisers, 78.5 cents are later paid to Google AdSense publishers and partners.”

The New York Times article that is referenced above is located here [http://www.nytimes.com/2006/01/16/technology/16ecom.html]

If this is true, then a possibly successful strategy for your friend would be to find a way to significantly increase his click through rate. I would believe that his negative experience, though unfortunate, is part of the minority.

]]> By: Gareth Powell http://tech.blorge.com/Structure:/2007/02/04/google-keeps-pulling-in-the-money-for-google/comment-page-1/#comment-4213 Gareth Powell Mon, 05 Feb 2007 08:24:27 +0000 http://tech.blorge.com/Structure:/2007/02/04/google-keeps-pulling-in-the-money-for-google/#comment-4213 There is much in what you say. The chap concerned has just had lunch with me in Bangkok where he is recovering from this minor business setback. Yes, I think it would be fair to say he built his business around a very poor decision. That does not, I think, address the major thrust of the article which is that it is very, very difficult to make money from revenue created by Adsense. Indeed, I do no know of a single example. Yes, you can blame it on the lack of planning and creativity of the business owner. But there are an awful lot of us There is much in what you say. The chap concerned has just had lunch with me in Bangkok where he is recovering from this minor business setback. Yes, I think it would be fair to say he built his business around a very poor decision. That does not, I think, address the major thrust of the article which is that it is very, very difficult to make money from revenue created by Adsense. Indeed, I do no know of a single example. Yes, you can blame it on the lack of planning and creativity of the business owner. But there are an awful lot of us

]]> By: Dan F http://tech.blorge.com/Structure:/2007/02/04/google-keeps-pulling-in-the-money-for-google/comment-page-1/#comment-4212 Dan F Mon, 05 Feb 2007 07:20:14 +0000 http://tech.blorge.com/Structure:/2007/02/04/google-keeps-pulling-in-the-money-for-google/#comment-4212 This article is ridiculous. For example: "My close friend was associated with a site which closed two months ago. It was totally built around the concept of Google Adsense. It died because it was seriously losing money." This would be acknowledged by anyone in business as a very poor decision. Instead of building a site totally around the concept of Google AdSense, maybe your friend should have built their site totally around their product, which no doubt offered something original, right? Because that would be the smart way to run a business. Fill a need that isn't being filled. As a matter of fact, maybe your friend could take a note from Google's business model, filling a need more efficiently than any competitor. Google's AdSense is not an advertising plan. It is a tool that should be a part of a larger, diverse marketing plan that addresses many different avenues. Relying on AdSense as the entirety of an advertising plan or business model does not shift the failure of the business on Google, but rather the lack of planning and creativity of the business owner. This article is ridiculous. For example:

“My close friend was associated with a site which closed two months ago. It was totally built around the concept of Google Adsense. It died because it was seriously losing money.”

This would be acknowledged by anyone in business as a very poor decision. Instead of building a site totally around the concept of Google AdSense, maybe your friend should have built their site totally around their product, which no doubt offered something original, right? Because that would be the smart way to run a business. Fill a need that isn’t being filled. As a matter of fact, maybe your friend could take a note from Google’s business model, filling a need more efficiently than any competitor.

Google’s AdSense is not an advertising plan. It is a tool that should be a part of a larger, diverse marketing plan that addresses many different avenues. Relying on AdSense as the entirety of an advertising plan or business model does not shift the failure of the business on Google, but rather the lack of planning and creativity of the business owner.

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