MySpace to integrate MyStore for artists and fans
MySpace has just announced they will be working in conjunction with SNOCAP, an online distributer of music, to create MyStore, a new feature to MySpace that will allow current MySpace musicians to sell their music directly through their MySpace pages.
Today, MySpace president Tom Anderson addressed the nature of the new MyStore features, including the intentions MySpace has for implementation and usage. Tom said he was not at all prepared for the vast popularity MySpace would receive in regards to music and marketing, but it is plain he has high hopes for the new music service.
Essentially, users will now be able to purchase the music of their favorite artists directly from their own MySpace pages with the click of a button. By teaming with SNOCAP, MySpace will allow many unsigned users to sell their music directly to their fans, which will (hopefully) generate more positive traffic for both MySpace and the artists.
One interesting point of mention is that SNOCAP is a DRM-encorporating music provider, which will not gain it any favor in that department over iTunes. However, iTunes is not open to the common Joe who records his own music and has not signed with a record label; SNOCAP is designed for just that purpose.
In regards to how music purchasing could change the nature of MySpace, Tom said, “I really feel that the [current online] music buying experience is different than what you do on MySpace…you can be chatting with your friends and press a button and buy a song.”
Undoubtedly, MySpace may very well solidify its position as the most popular social-networking site (over sites like Facebook) if MyStore is a success; it will add one dimension to the plethora of options that have already been added to social networking sites.
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