Slacker introduces personalized radio everywhere
Do you wish you could listen to your favorite internet radio stations away from your PC? Do you wish to create personalize radio station for you to listen only to your hand-picked selections? Wish no more. Slacker Inc has announced the creation of “Personal Radio,” which enables US consumers to customize their own radio stations and listen to them where ever they happen to be.
Now available in beta, at www.slacker.com, the Slacker Personal Radio experience allows users to personalize stations and listen to them on the Web, for free. Later this year, Slacker Portable Radio Players via Wi-Fi and Slacker Satellite Car Kits will allow users to listen to hand-picked selections on the go.
Slacker lets people choose from more than 10,000 pre-programmed channels built around specific artists or genres. You can also opt for an automated stream of songs picked according to a profile of the user’s musical tastes.
“Personalized radio is a great way to listen to the music you love without having to work at it,” said Dennis Mudd, CEO of Slacker. “The only problem is that until now, personalized radio has been stuck on the PC. Slacker solves that problem. Now you can just kick back and listen.”
Slacker has acquired rights from content owners, including SONY BMG MUSIC ENTERTAINMENT, Universal Music Group and hundreds of independent labels, that allow truly portable personalized radio for the first time. The service offers Wi-Fi and satellite music distribution, as well as DJ intelligence embedded in portable players. Slacker customers can now play highly personalized, continuously refreshed radio stations everywhere they go.
“We are happy to be working with Slacker as they roll out innovative new services that meet consumer demand for both interactivity and portability, and help extend the reach of our artists,” commented Thomas Hesse, President, Global Digital Business & U.S. Sales, SONY BMG MUSIC ENTERTAINMENT.
Industry experts said that the offering was likely to prove attractive to customers. “They’re leveraging multiple distribution channels, so they won’t be just satellite radio and they’re not quite an online music provider either,” Susan Kevorkian, of the IT analyst firm IDC, said. “They’re providing a high level of ease-of-use for the consumer that no one else has offered before.”
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