Technorati boss: people less likely to distinguish between the nytimes.com and a blog
By John Pospisil
Increasing numbers of people are turning to blogs for their news and information, according to David Sifry, founder and CEO of Technorati. Sifry also says they they’re less likely to distinguish between a traditional news outlet, like the nytimes.com and a blog.
In the recently published The State of the Live Web April 2007, Sifry reports that the number of blogs in top 100 popular sites has risen to 22, compared to 16 in Q3 2006.
Sifry wrote that this is “further evidence of the continuing maturation of the Blogosphere. Blogs continue to become more and more viable news and information outlets.”
Sifry said that user testing undertaken by Technorati earlier this year showed that the online audience is now also less likely to distinguish between a traditional news outlet, like the nytimes.com, and a blog.
“For a growing base of users, these are all sites for news, information, entertainment, gossip, etc. and not a ‘blog’ or a ‘MSM site’,” wrote Sifry.
All of this bodes well for bloggers and small publishers (like TECH.BLORGE.com), but poses some really interesting challenges for the traditional news outlets.
The State of the Live Web report also revealed that Technorati is now tracking over 70 million weblogs and that 120,000 new blogs are being created worldwide each day (or 1.4 blog per second). Sadly, there are also 3000 to 7000 new slogs (spam splogs) created each day, with significant spikes of splog creation during the holidays. In December, for instance, more than 11,000 splogs were created each day.
Due in part to the large size of the blogosphere, it’s taking longer for the blogosphere to double in size. It took 320 days for the blogosphere to double from 35 million blogs to 70 for, compared to 180 days when it doubled from 5 million to 10 million blogs.
Most blogs (37%) are written in Japanese, while 36% of blogs are written in English, 8% in Chinese and 3% are written in Italian, and another 3% in Spanish. The newcomer to the top 10 languages is Farsi, just joining the list at number 10, which reflects the growth of blogging in the Middle East.
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