The annual BRANDZ™ Top 100 Most Powerful Brands ranking was announced  by leading global market research and consulting firm Millward Brown, and it’s no surprise to see Google, within just 10 years, has quickly risen to the top of this year’s ranking with a brand value of $66,434 million.

Produced by Millward Brown Optimor, the firm’s finance and ROI arm, the ranking identifies the most powerful brands in the world as measured by their dollar value; but these rankings were calculated on the strength of a firm’s name, image, and the relationship the firm has with its customers, rather than its market value.

Google, followed by General Electric ($61,880 million), Microsoft ($54,951 million) and Coca-Cola ($44,134 million), can attribute the bulk of its success from its web search service; however, Google has been more notably selected for its ability to converge technologies by mixing and matching services over the Internet and making them available on a wide range of electronic devices.

“It is a huge achievement to become one of the world’s most powerful brands”, said Eileen Campbell, global CEO of Millward Brown, while adding that these rankings  ”prove that a blend of good business leadership, responsible financial management and powerful marketing are an unbeatable combination that can be leveraged to create and grow corporate wealth.”

From Google’s simple services such as Gmail, Picasa, Talk, and Desktop, to its incredibly powerful tools like Sketchup, Earth, and Maps, the web would certainly not be what it is today without Google. And with that, we say congratulations.

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Entry was posted on Sunday, April 29th, 2007 at 3:07 pm under Google.

Read more entries by George Gardner.
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