Yahoo has inked a multiyear partnership with Comcast to supply web advertising for the main web portal of Comcast, Comcast.net.

The deal covers online display and video advertising to be featured on the site Comcast.net, which has 15 million monthly visitors, who collectively view 80 million videos each month.

As part of the deal, Yahoo’s advertising sales organization will be the primary marketing and sales channel for Comcast.net display and video advertising, while Comcast.net will get access to Yahoo’s network of brand advertisers and ad-serving technology, according to the companies.

The companies also will work together to create and market sponsorships and custom advertising packages.

“We are delighted with our new long-term strategic partnership with Yahoo. Their scale, experienced sales force, advertiser relationships and industry leading display advertising capabilities will bring significant new monetization opportunities to Comcast.net,” said Amy L. Banse, president, Comcast Interactive Media. “As Comcast continues to grow its online presence we will monetize our other online sites while driving innovative cross- platform services and creating new business models.”

“This announcement is consistent with our goal to create the leading advertising marketplace and give our advertisers the ability to connect with their target customers wherever they are on the Internet,” said Hilary Schneider, executive vice president of the Local Markets and Commerce Division and the Yahoo! Publisher Network Division at Yahoo. ” With Comcast’s high quality broadband audiences, trusted brands can effectively extend their reach and impact as we continue to deliver our advertisers’ most relevant marketing messages to the most highly qualified audiences at the right place and time.”

This agreement adds to Yahoo’s partnerships with companies to strengthen its position in display advertising.

Earlier this month, Yahoo won a deal to supply Viacom with search advertising for 33 of the media conglomerate’s Internet sites, including the MTV, VH1, Comedy Central and Nickelodeon television networks.

Just recently, Yahoo also announced it agreed to purchase advertising exchange Right Media for $680 million. Rival Google, meanwhile, recently announced its intent to acquire DoubleClick, a provider of advertising services that also has launched an advertising exchange, for $3.1 billion.

It seems there’s no end in sight for acquisition and partnership deal among Internet media companies to strengthen their position to get a bigger market share in the online video and ad serving space. One thing is sure, there is lot’s of money in online ad market.

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Entry was posted on Monday, April 30th, 2007 at 10:57 pm under Technology.

Read more entries by Ruben Francia.
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