Jeebus Harold Christ, they need to just let the “iXYZ” marketing campaign die already. It took them YEARS to finally stop adding “-ster” to the end of things. This is no different. Some company hangs on to a single advertising scheme for waaaay too long, likely due to some ridiculous “campaign success vs. cost of new campaign” mathematical formula..

For the love of cod, just let it go, Apple and everyone else!! It amazes me to see people go all googly over some advertising campaign. Really, people, its just to sell a product! Let’s focus on more important things, like curing cancer & fixing corrupt governments ^_^