Digital camera Wi-Fi memory card coming soon

June 11, 2007

Digital camera Wi-Fi memory card coming soon A soon-to-be released Secure Digital (SD) memory card with built in Wi-Fi networking will allow digital cameras to automatically upload images to home computers and photo sharing web sites.

Californian based company, Eye-Fi, recently secured $5.5 million in Series A funding to bring its Wi-Fi memory card to market. The Wi-Fi memory card is currently in beta, and is expected to be launched later this year.

“Digital cameras have made it very easy to take pictures, but it’s a chore to get photos off the camera to a place where you can print or share them,” said Eye-Fi board member Carl Coneybeer.

“This is a very real problem affecting both consumers who own digital cameras, and companies in the digital photography industry looking to boost profits. We see a huge market opportunity for Eye-Fi because anyone with a Wi-Fi network and a digital camera is a potential customer.”

At this stage it’s expected that the memory card will have a capacity of 2 GB and will sell for $US100, according to a report on NEWS.com. The Wi-FI function will turn itself off when not being used in order to save battery life.

Eye-Fi is said to be negotiating with a number of Web sites to allow direct uploading of images using the new Wi-Fi memory card.

There are currently digital cameras on the market that offer built-in wireless networking, but they haven’t exactly taken the world by storm.  Given that you can buy a 2GB memory card for less than US$30, you’ve got to wonder whether consumers will be willing to cough up US$100 just so that they don’t have to go through the hassle of hooking up a USB cable.

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