No sex please, we’re British, and we’d prefer our mobile phones
By James Cornelius
Almost a third of young adults in the UK would prefer, if given the choice, to give up sex rather than their mobile phone, according to a survey conducted as part of the Mobile Life forum.
Mobile Life is a joint initiative of The Carphone Warehouse and the London School of Economics (LSE). The survey of 1256 adults aged 16 to 64 was carried out by Ipsos-Mori during May 11 to 14.
The research showed that almost a third (30%) of young adults aged between16-24 would prefer, if given the choice, to give up sex, chocolate, alcohol and hot drinks than their mobile phone. In comparison, an overwhelming 28% of those aged 25-34 singled sex out as the one thing they wouldn’t want to give up for a month (seems that Generation Y still have a lot to learn from Generation X).
Overall almost two thirds of those questioned (63%) also believe that a mobile phone is ‘vital to maintaining their quality of life.’ This figure rose to 77% amongst those aged 16-24. In stark contrast, under half (48%) of those aged over 55 agreed with the statement.
The survey also reaffirmed that mobile phones have become a social must have, with 76% of those questioned feeling that ‘it is now a social requirement to have a mobile phone’. Those aged 16-24 are pioneering the notion that being contactable at any time is a must in today’s society; an overwhelming 92% agreed with the statement.
Although once seen a techie gadget for men, the rise of fashion phones has made women more likely to agree that mobile phones are a social requirement, at 81% compared with 71% of men.
The survey confirmed something that we all already know, that the British truly are eccentric, well actually, stark raving mad, with a staggering 1 in 3 people saying that they would not give up their mobile phone for a million pounds or more.
A million pounds is almost US$2 million. Like, hello, I’d give up sex, chocolate, alcohol, hot drinks AS WELL AS my mobile phone for US$2 million.
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June 25th, 2007
But would you give up tobacco?