Online video search engine, blinkx, has launched a contextual video advertising platform, AdHoc, which it says will revolutionize online video advertising in the same way that Google AdSense revolutionized text-based advertising.

“Just as Google’s AdSense transformed advertising on the Text Web, blinkx’s AdHoc platform will revolutionize video advertising by matching compelling, customized, TV-style ads to your audience on the Video Web,” the company said breathlessly.

AdHoc leverages blinkx’s patented speech-to-text transcription and visual analysis technology to understand video content, so that it can dynamically place the most pertinent advertising against it.

“Until now, online video advertising was a kind of Frankenstein’s monster – an attempt to cobble together technology that was built for Text Web banner advertising and apply it to an entirely new medium – the Video Web,” said Suranga Chandratillake, founder and CEO, blinkx.

“The AdHoc platform is revolutionary because it was built from the ground up to address rich media, resulting in higher monetization for media companies, more effective marketing for advertisers and, most importantly, a useful, non-disruptive experience for users.”

The AdHoc platform offers media companies and advertisers a flexible solution for customizing the timing and appearance of video ads, with options that include pre-, post- and mid-roll placement, as well as dynamically-selected banners, in-video mini-banners and a unique, post-roll catalog view.

Adhoc has received the endorsement of Tim Hanlon, Senior Vice President at Denuo, the media futures unit of ad giant Publicis Groupe, S.A.

“As video choice continues to explode, consumers desperately need tools that help them easily find what they’re interested in,” he said.

“At the same time, marketers clamor to reach interested, though ever-fragmenting audiences with judicious and relevant ad messaging. AdHoc’s contextual video approach deftly bridges those two forces, allowing information and advertising to flourish in a mutually beneficial way.”

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Entry was posted on Tuesday, June 26th, 2007 at 11:47 am under Advertising, Online video.

Read more entries by John Pospisil.
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