While personal computers come in different sizes and specifications, the general color is almost predictable, black or gray. But today, this is about to change as Dell unveiled a line of eye-catching notebook and desktop PCs in a bid to boost sales.

“The looks have become just as important as performance for consumer and for Dell,” Alex Gruzen, senior vice president of Dell’s consumer hardware business told Associated Press. “Emotional appeal is a part of any consumer purchase, and we haven’t had as much to offer on that,” he added.

The new line of consumer computer products comes in a rainbow of eight hues, including “espresso brown”, “flamingo pink”, sunshine yellow” and “ruby red”.

Some analyst believed that the color options were a good move and said Dell is heading in the right direction.

But changes were not just about the style but all the features in the technology, Zita Cassizzi, vice president of Dell’s consumer marketing told Statesman. Inside these eye-catching notebooks is built-in Web cameras, mobile broadband and technology for music and photo access without booting up the computer.

The new models include a redesigned, wedge-shaped XPSM1330 notebook and a revamped line of Inspiron notebooks.

The change represents the latest attempt by Dell to regain the market leadership in the consumer PC business. According to the recent figures by research companies such as Gartner and IDC, HP leads the PC market with 19 percent global share followed by Dell with 15 percent.

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Entry was posted on Tuesday, June 26th, 2007 at 10:57 pm under Uncategorized.

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