Myspace Video grows up, moves out, becomes TV
By George Gardner
News Corporation’s COO, Peter Chernin, once accused YouTube of being driven “off the back of Myspace,” adding that “We [Myspace] ought to be able to match them if not exceed them.” As MySpace has neither exceeded or matched them, to date, they are finally taking a step in the right direction.
As of tomorrow, Myspace Video will be known as MySpace TV , and will be located on its own domain at www.myspacetv.com, according to a post in the New York Times.
Visitors to MySpace TV will no longer need to have a Myspace account to upload and share videos, a move which MySpace should have taken from the start.
“We haven’t really freshened up our video offering since we launched it,” said Chris DeWolfe, MySpace’s co-founder and chief executive. “We wanted to highlight the fact that we have a video destination on the Web with all this great content that we’ve acquired.”
MySpace TV will certainly be a fresh face to the old MySpace Video many are familiar with; however, I happen to wonder if MySpace would have been better off completely renaming the site – without using the word MySpace.
DeWolfe added: “no one has really pointed out that MySpace has been focused on video and has quietly come within striking distance of YouTube.”
And that can be explained by the fact that MySpace hasn’t come within striking distance of YouTube. I’m all for change, but don’t “strike” the competition simply for the sake of being defeated.
MySpace is like that little dog who thinks he stands a fighting chance. It’s hard to tell how a Video service such as MySpace will eventually fare, but, until it gets close to beating out YouTube, perhaps competitive remarks would be better off left on MySpace.
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