The world’s largest mobile phone manufacturer Nokia has sealed an agreement with Microsoft for the the use of Microsoft’s PlayReady technology  in Nokia’s s60 and series 40 mobile units which is set to come out in 2008. Microsoft’s PlayReady technology lets users share copy-protected music files, videos and games via mobile phones, PCs and other portable devices.

The deal is set to benefit both mobile content providers and mobile phone consumers. With Microsoft’s PlayReady technology in Nokia’s mobile units, content providers would have an easier way of offering premium digital contents and allow them to offer their content through other means such as renting and offline access.

Mobile phone consumers on the other hand would benefit from the said deal by providing them with  flexible ways of managing  digital content between online, home and portable digital devices. With Microsoft’s PlayReady technology on their Nokia mobile units, consumers can easily buy  digital content online, and transfer them in their home PCs or other portable digital devices without worrying about copyright infringement.

The Microsoft-Nokia deal settles the DRM issue on protected contents which could be part of Nokia’s grand plan of launching its own online music and digital content store that is set to compete against Apple’s iTunes. With Microsoft’s PlayReady technology in the background and Nokia’s solid strength on mobile phone technology, the iTunes may soon be up against a tough rival.

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Entry was posted on Sunday, August 5th, 2007 at 10:57 pm under Cell phones.

Read more entries by Arnold Zafra.
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