Comments on: Gartner: five reasons why business should avoid Second Life http://tech.blorge.com/Structure: /2007/08/10/gartner-five-reasons-why-business-should-avoid-second-life/ Technology news Sun, 22 Nov 2009 16:15:02 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Evan http://tech.blorge.com/Structure:/2007/08/10/gartner-five-reasons-why-business-should-avoid-second-life/comment-page-1/#comment-45009 Evan Thu, 08 Nov 2007 20:17:08 +0000 http://tech.blorge.com/Structure: /2007/08/10/gartner-five-reasons-why-business-should-avoid-second-life/#comment-45009 Funny, all the concerns you have today about Second Life, strangely echo those years ago when another curiosity was launched: the World Wide Web. Have a nice day. Funny, all the concerns you have today about Second Life, strangely echo those years ago when another curiosity was launched: the World Wide Web.
Have a nice day.

]]> By: Christopher Simpson http://tech.blorge.com/Structure:/2007/08/10/gartner-five-reasons-why-business-should-avoid-second-life/comment-page-1/#comment-22956 Christopher Simpson Sat, 11 Aug 2007 18:49:41 +0000 http://tech.blorge.com/Structure: /2007/08/10/gartner-five-reasons-why-business-should-avoid-second-life/#comment-22956 This really should be titled "Five Reasons Why Corporations Are Lousy Advertisers." Expecting people to flock to your corporate offices in Second Life is as reasonable as expecting people to flock to your corporate offices in real life. Advertising takes skill, and good advertisers learn about the medium before jumping in and making fools of themselves. Consider the excellent in-world promotion This Second Marketing did for the new Harry Potter movie. Rather than putting up a display and hoping people would (a) find it, and (b) come to it, they created a viral marketing ploy that reached over 15,000 unique avatars. The difference? It wasn't IMax that designed the strategy, it was a PR company familiar with the world of Second Life. Advertising is very simple in one sense: you put the product, or an image of your product, in front of people's eyes. That works equally well whether the image is in a magazine, website, or a virtual world. The real problem is allowing corporations to do their own promotions -- especially in new areas. As for doing business, holding meetings and such in SL, it's really a matter of what works and what doesn't. Second Life isn't always the answer, anymore than e-mail or phones, or face-to-face contact is always the answer. It takes brains and a bit of technological savvy to figure out what route to follow for any individual situation -- something many corporations seem to lack when it comes to new media. Christopher Simpson Holman Tibbett (in SL) This really should be titled “Five Reasons Why Corporations Are Lousy Advertisers.”

Expecting people to flock to your corporate offices in Second Life is as reasonable as expecting people to flock to your corporate offices in real life.

Advertising takes skill, and good advertisers learn about the medium before jumping in and making fools of themselves. Consider the excellent in-world promotion This Second Marketing did for the new Harry Potter movie. Rather than putting up a display and hoping people would (a) find it, and (b) come to it, they created a viral marketing ploy that reached over 15,000 unique avatars.

The difference? It wasn’t IMax that designed the strategy, it was a PR company familiar with the world of Second Life.

Advertising is very simple in one sense: you put the product, or an image of your product, in front of people’s eyes. That works equally well whether the image is in a magazine, website, or a virtual world.

The real problem is allowing corporations to do their own promotions — especially in new areas.

As for doing business, holding meetings and such in SL, it’s really a matter of what works and what doesn’t. Second Life isn’t always the answer, anymore than e-mail or phones, or face-to-face contact is always the answer. It takes brains and a bit of technological savvy to figure out what route to follow for any individual situation — something many corporations seem to lack when it comes to new media.

Christopher Simpson
Holman Tibbett (in SL)

]]> By: Steven Groves http://tech.blorge.com/Structure:/2007/08/10/gartner-five-reasons-why-business-should-avoid-second-life/comment-page-1/#comment-22926 Steven Groves Sat, 11 Aug 2007 13:53:08 +0000 http://tech.blorge.com/Structure: /2007/08/10/gartner-five-reasons-why-business-should-avoid-second-life/#comment-22926 Another example of selective reporting - I swear... if the yellow journalist of the 40's and 50's were alive today, they would see you doing them proud. What the Gartner report went on to say that you left out was a recommendation to continue on in a SL effort anyway, albeit with eyes open and cautiously, keeping a lookout for all the problems they cited. Ecocandle is right; the 3D environment is an evolving interface that will improve. I remember similar whining as the 2D Internet was evolving and look where it is today. Another example of selective reporting – I swear… if the yellow journalist of the 40’s and 50’s were alive today, they would see you doing them proud.

What the Gartner report went on to say that you left out was a recommendation to continue on in a SL effort anyway, albeit with eyes open and cautiously, keeping a lookout for all the problems they cited.

Ecocandle is right; the 3D environment is an evolving interface that will improve. I remember similar whining as the 2D Internet was evolving and look where it is today.

]]> By: Ecocandle Riel http://tech.blorge.com/Structure:/2007/08/10/gartner-five-reasons-why-business-should-avoid-second-life/comment-page-1/#comment-22896 Ecocandle Riel Sat, 11 Aug 2007 09:19:04 +0000 http://tech.blorge.com/Structure: /2007/08/10/gartner-five-reasons-why-business-should-avoid-second-life/#comment-22896 I think that the article makes some good points, but I also thing that there are excellent reasons to be in Second Life. I admit to being biased, as my company, Riel Life Productions, recently launched a sim for London based etailer, IWOOT. At this build we have tried to learn from the comments of people such as yourself, and we are focusing on making the sim an inviting place. The IWOOT sims sells real world products, for Lindens, and they are shipped to the customer's home. IWOOT Island also has a group of SL gadget makers who have set up booths in one of our buildings. The idea of merging the RL company with SL content creators was done with great success at the Pontiac build. This build, is always teaming with people. Another corporate build that has been very successful, is the Nissan Altima and Nissan Sentra sims. I have been to these three dozens of times, at all hours of the day, and there are always people there. The Nissan sims offer a number of great free SL items, and people seem to like to hang out there. So while I think that the author (and Gartner) has made many good points, each of which should be considered when talking with clients about setting up shop in SL, I must disagree about there not being a compelling reason to stay. The one's who are successful will want to stay, because they are figuring out how to make it work. I also believe, that like the internet of 15 years ago, the 3D internet will continue to evolve and improve. Ecocandle Riel Riel Life Productions I think that the article makes some good points, but I also thing that there are excellent reasons to be in Second Life. I admit to being biased, as my company, Riel Life Productions, recently launched a sim for London based etailer, IWOOT. At this build we have tried to learn from the comments of people such as yourself, and we are focusing on making the sim an inviting place. The IWOOT sims sells real world products, for Lindens, and they are shipped to the customer’s home. IWOOT Island also has a group of SL gadget makers who have set up booths in one of our buildings. The idea of merging the RL company with SL content creators was done with great success at the Pontiac build. This build, is always teaming with people. Another corporate build that has been very successful, is the Nissan Altima and Nissan Sentra sims. I have been to these three dozens of times, at all hours of the day, and there are always people there. The Nissan sims offer a number of great free SL items, and people seem to like to hang out there.

So while I think that the author (and Gartner) has made many good points, each of which should be considered when talking with clients about setting up shop in SL, I must disagree about there not being a compelling reason to stay. The one’s who are successful will want to stay, because they are figuring out how to make it work.

I also believe, that like the internet of 15 years ago, the 3D internet will continue to evolve and improve.

Ecocandle Riel
Riel Life Productions

]]> By: Pompo Bombacci http://tech.blorge.com/Structure:/2007/08/10/gartner-five-reasons-why-business-should-avoid-second-life/comment-page-1/#comment-22848 Pompo Bombacci Sat, 11 Aug 2007 01:41:56 +0000 http://tech.blorge.com/Structure: /2007/08/10/gartner-five-reasons-why-business-should-avoid-second-life/#comment-22848 I agree completely...if the advertisement firm that works with anyone's firm is completely dumb and they think they are on the web or in RL ...do not open up shop in SL...absolutely agree! :) I agree completely…if the advertisement firm that works with anyone’s firm is completely dumb and they think they are on the web or in RL …do not open up shop in SL…absolutely agree! :)

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