Nokia challenges iPhone with direct-to-mobile music store
By Arnold Zafra
Nokia is out to challenge the iPhone with the launch of its own digital music store and new touch screen mobile handsets.
Nokia’s digital music store takes on Apple’s iTunes, which has dominated the digital music download market. However, Nokia has taken the online music store concept a step further, adding a feature that iTunes doesn’t have, and the iPhone doesn’t support, direct mobile phone download.
Nokia’s Music Store, which will be launched later this year, will allow consumers to download digital music directly onto their Nokia mobile phones through wireless networks.
To support mobile phone hardware requirements for music downloading and storing, Nokia has launched several new mobile phones with increased storage capacity. It plans to launch a touch-screen enabled mobile phone later this year.
The launch of Nokia’s Music Store is not without some glitches though. Analysts say that this new feature might cause problems for Nokia and its relationships with mobile network operators.
These mobile network operators have established their own digital music services. However, since Nokia has established itself as the leading mobile phone manufacturer capturing one third of the mobile phone market, it appears that the company is confident that the mobile network operators won’t be in a position to demand Nokia drop the digital music service.
Nokia may well be on its way to giving the Apple, iPhone and iTunes some real competition.
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