Sony has launched a new generation of digital player in its Walkman series with a feature that departs from the traditional Walkman music players, video playback. Aside from playing digital music and videos, the new Walkman NWS-A810 and NWZ-610 players also support open platform for easier downloading and online management of music and video collection.

Responding to the market for today’s kind of digital music players, Sony made its new Walkman units with industry standard qualities such as easy-to-use interface, longer battery life, multiple music format support and a trendy physical look.
“Our Walkman products offer great resolution, bright screen, high-quality sound and a long battery life, we are providing our customers the choice to use multiple music sources,” said Brennan Mullin, vice president for audio products in the Digital Imaging and Audio Division at Sony Electronics.

The NWZ-A810 series has a 2-inch QGVA LCD screen (320 x 240 pixels) and comes with a higher quality Sony ear-buds, while the NWZ-S610 is designed to capture the younger customers with a 1.8-inch QVGA LCD screen and includes an FM tuner. Storage capacity of both Walkman models ranges from 4GB to 8GB capacity.

 
The Walkman was once the leading portable music player brand. Unfortunately, Sony was slow to move with the times. With the release of these two new Walkman units Sony is hoping to regain its lost supremacy in the music player industry, which is currently held by Apple’s highly successful iPod. Given that it’s 2007, and the original iPod came out in 2001, you do have to wonder whether Sony has left its comeback a little too late. 

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Entry was posted on Thursday, August 30th, 2007 at 6:26 pm under Media players.

Read more entries by Arnold Zafra.
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