NBC kills its iTunes contract with Apple
Despite being the No. 1 supplier of digital video to the iTunes online marketplace, NBC has chosen to end its relationship with Apple and will no longer sell its content through the computer giant’s web-based, media store.
This comes soon after the Universal Music Group of Vivendi, the world’s biggest music corporation, also refused to renew its contract with Apple.
It is unknown if NBC will now follow in the footsteps of Universal Music Group, which continued to sell its content via iTunes sans contract in order to have the option of pulling out at any time if desired. NBC’s current contract with Apple doesn’t end until December of this year, so its vast catalog, about 1,500 hours worth, should remain available until then.
NBC’s most popular shows currently available on iTunes includes "Battlestar Galactica", "The Office", and "Heroes".
According to the NY Times, NBC is unhappy with the pricing, packaging, and DRM options that iTunes provides and would rather charge more per show or group shows together in order to increase revenue. The media giant is not the only unhappy merchant of Apple’s iTunes media store. Various companies also share the same grievances as NBC.
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