YouTube inks music royalty deal with UK Alliance
By Arnold Zafra
It’s one less worry for YouTube, which have been the subject of copyright complaints since it became the most popular online video portal. Google’s prized acquisition has sealed a deal with the UK’s Mechanical Copyright Protection Society – Performance Rights Society (MCPS-PRS) Alliance, a society of UK-based composers, songwriters and music publishers.
Under the deal, the UK group will grant YouTube a license to use around 10,000 musical pieces as backing music for online videos uploaded to the YouTube’s portal in the UK. In return, YouTube will have to pay the MCPS-PRS royalty fees for each piece of music used in YouTube videos.
The deal was made to compensate for the losses incurred by UK artists due to the decreasing sales of CDs, as well as to prevent the spread of rampant music piracy. MCPS-PRS will distribute the royalties paid by Google to its members in a an equitable way.
To monitor which musical pieces are being used on Youtube, MCPS-PRS managing director for broadcast and online, Andrew Shaw told the Financial Times that the alliance is currently working on a new technology that would effectively monitor the top 5 or 10 per cent of the highest viewed videos on YouTube.
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