Zune gets $50 price cut despite the release of new iPods today

September 5, 2007

Zune gets $50 price cut despite the release of new iPods todayMicrosoft decided to steal some of Apple’s glory today by cutting the price of its Zune player by $50.

The new price, $199, is currently $50 cheaper than the current iPod video, which is destined to be replaced today. Microsoft says it planned to do this a long time ago, according to ZuneInsider, even though Apple’s long awaited iPod release event happens later today:

"Some of you may have already heard, but tomorrow we’re dropping the suggested retail price for Zune to $199. It’s part of the normal product lifecycle, something we’ve had on the books for months. We just got some research back and customer satisfaction with the 30GB device is really high (around 94%) and we expect even more consumers will now want to discover the Zune experience at the new lower price."

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2 Responses to “Zune gets $50 price cut despite the release of new iPods today”

  1. Mojo:

    God they’re ugly devices.

    And what’s with the putrid brown color.

  2. Michael:

    I would say someone who just purchased a Zune at the higher price might be mad at this information.
    But I guess the reason the price is reduced is the fact that no matter what Microsoft says, NOBODY is
    purchasing these things!

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