At yesterday’s media event, Steve Jobs announced that Apple would be lowering the price of the 8GB iPhone from $599 to $399, and while even as of this morning he said “no” to rebates, he has now blinked.
In an open letter to iPhone customers, Steve Jobs has announced that Apple will give $100 credits in Apple stores for future purchases to those who paid $599 for the 8GB iPhone. You must not have received any other consideration (as some reported they have) to qualify.
Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple’s website next week. Stay tuned.
For those who think this may be a sign of things to come from the Cupertino, CA based computer maker, Mr. Jobs’ second point seems to say it won’t be.
Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.
The air of the letter is very much “Enjoy this because this is the only time it’s ever going to happen”.
Stay tuned as we will bring you updates as this develops.