iPhone European distribution expected to go to O2, T-Mobile and Orange

September 13, 2007

iPhone European distribution expected to go to O2, T-Mobile and Orange Evidence is mounting that the European distributors of the world’s greatest gadget, the Apple iPhone, will be officially announced next week.

Apple has called a news conference at the Apple Store, Regent Street, London on Tuesday, September 18 at 10am. While the invitation states “Mum is no longer the word”, Apple will not be drawn into revealing what will be announced, although an Apple spokesperson in Germany did tell Reuters that the European distributors of the iPhone would be announced by the end of this month.

Speculation is rife that Apple will announce the European iPhone distributors at the press conference, which are expected to be O2 in the UK, T-mobile in Germany and Orange in France.

It is believed that in a telecommunications industry first, Apple will receive a share of voice revenues, in addition to data revenues, for each iPhone sold. Apple has already struck a similar deal with its American iPhone distributor AT&T. 

While this unconventional business model has been criticized by many in the telecommunications industry (the telcos don’t want to set a precedent), the chief executive of O2, Peter Erskine, has leapt to its defense, describing the new business model as important in the future of “converged communications”.

“If sharing revenue brings a bigger pie to the table, then we’ll be happy to share that pie,” Erskine told The Times.

Erskine also told The Times that the iPhone is a “iconic device” that has appealed to “to large numbers of customers in the US”.

Analysts are interpreting Erskine’s enthusiasm for an iPhone as confirmation that O2 will be the UK iPhone distributor.

Be Sociable, Share!

2 Responses to “iPhone European distribution expected to go to O2, T-Mobile and Orange”

  1. Rich Stevens:

    Here’s a preview of the European launch:

    http://www.newgripen.org/tech-and-sport.php/2007/10/15/iphone_review_a_look_ahead_to_the_europe

  2. Valentin Dejohn:

    There are actually loads of particulars like that to take into consideration. That is a great level to convey up. I supply the ideas above as basic inspiration however clearly there are questions just like the one you convey up the place an important thing will likely be working in sincere good faith. I don?t know if best practices have emerged around issues like that, however I am sure that your job is clearly identified as a good game. Both boys and girls really feel the impression of only a second’s pleasure, for the remainder of their lives.

Leave a Reply:


Recent stories

Featured stories

RSS Windows news

RSS Mac news

RSS iPad news

RSS iPhone & Touch

RSS Mobile technology news

RSS Tablet computer news

RSS Buying guides

RSS PS3/Wii/Xbox 360

RSS Green technology

RSS Photography

Featured Content

Archives

Copyright © 2014 Blorge.com NS