Google has closed the door to small sites who wish to participate in its AdSense API program, as the company has raised the  minimum required page views per day to 100,000.

The AdSense API, which was introduced in March 2007, is ideal for web site developers whose users create their own web content through applications like blogging, social networking, web hosting, or web publishing.

With the AdSence API, site developers can share advertising revenue with their users through users’ generated content.

The change took effect September 13, 2007. And to those who do not meet the new requirement, Google said “we hope to be able to lower it in the future as we become more efficient at supporting our developers.”

Google said in its AdSense API Forum:

Since we opened the API to all a few months ago the response has been incredible and we’re pleased at being so popular. However, this popularity has led to us providing less than the highest levels of support for our developers that we strive for. As a result, only developers who expected 100,000 (one hundred thousand) page views or more for AdSense API pages will be able to go live.

Developers who have already started on their implementations are not effected by this change, but may need to take steps to ensure their ability to launch.

Google expects that the increase in the minimum page view will initially result to fewer developers joining the AdSense API program, which in effect will give the company more opportunity to enhance its support while it prepares to support a much larger number of developers in the future.

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Entry was posted on Saturday, September 15th, 2007 at 12:17 am under Google.

Read more entries by Ruben Francia.
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