Are the "digitivity denizens" giving up friends and sex for a life on the web?
According to a just released study of 1,011 Americans, we’re giving up more and more for a life on the web.
The just released study by JWT says that 15% of Americans say that they have to get online at least once a day, 21% every few days, 19% said they could go a few days, and 20% said they could go more than a week.
48% respondents admitted to feeling like something was missing from their lives when they had to go without net access, while 28% said they are spending less time with their friends. The most surprising statistic is that 20% said they are spending less time engaging in sexual relations due to their time online.
And it’s not just at home that the surveyed people are having problems, but with everywhere they take their cell phone. When asked how important certain technologies were to them, cell phones came in second only to the Internet, and ahead of television. And the old guard of newspapers and magazines came in 4th and 5th on the list of importance.
As JWT is an advertising company, this whole study was done to see where their audience was spending the majority of their time. So in acknowledgement of this new movement, they came up with a new term for these people whose online lives are beating out their offline ones: “Digitivity Denizens”.
With the announcement a few months ago in England of TV and print advertising dropping, while Internet ad revenue went up, it would seem this situation is not unique to the United States.
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