Nintendo business school: Sponsoring a learning event to sell the DS
Nintendo will be a sponsor of the Learning Conference and Exhibition held in October, introducing another audience Nintendo will further target in the coming months.
The event is meant to discuss issues in converging learning and entertainment with handheld devices, such as Nintendo’s own DS, according to Next Generation.
“As the biggest supplier of handheld entertainment, Nintendo is already driving learning across all age groups with its products, in particular the Touch Generations series, including Dr Kawashima’s Brain Training: How Old is Your Brain? and Big Brain Academy,” says David Yarnton, Nintendo’s UK general manager.
For the world’s entrepreneurs and business students: Nintendo is a genius when it comes to making money. While Microsoft and Sony are putting their main efforts into pleasing the “hardcore” gaming crowd, Nintendo has reached out to those neglected by the gaming industry: the causal gamers and children gaming for educational use.
The DS is already huge around the world, especially Japan, and, if “learning” on the DS picks up, there’s no telling how many more this will sell.
Although this is great for them, let’s hope that Microsoft and Sony don’t follow suit, as doing so would abandon the customers that created the industry. Although, it is just those customers that abandoned Nintendo when it released the Gamecube.
Lesson learned: If you can’t sell your idea to the most obvious audience of your product, repackage your product and look for other audiences.
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