Top Italian designer Giorgio Armani is set to launch a new Samsung mobile phone model that is the size of a credit card, 10.5 millimeter’s thick and bears the Armani fashion brand. Following the steps of Motorola which recently tied up with Dolce and Gabana, and South Korea’s LG Electronics which released a Prada inspired mobile unit, the Samsung-Armani phone has been in the rumor mill a couple of months ago. Although there has been no official announcement yet from both companies as to which current mobile phone the Armani phone will be based on, there is a strong indication that it will be the Samsung SGH P520.
The Samsung SGH P520 is a compact 2.5G GSM/EDGE mobile phone with 3 megapixel camera, QVGA full touchscreen, 50 MB of memory, microSD card slot for expansion, Bluetooth and Wi-Fi. The Samsung SGH P520 was unofficially launched last July.
With those features, and if the rumors are true that the Samsung SGH P520 is really going to be the Armani phone, then it has the making of a successful mobile release and would definitely have a good following among mobile aficionados who desire style and glamour.
Aside from the mobile phone, Armani and Samsung have also agreed on a new LCD TV which would also bears the Armani mark and will be available in January 2008.
“We make as much of a personal statement with the mobile phones that we carry or the televisions that we have in our living rooms as we do with the shoes and bags we wear or the furnishings we choose.”, Armani told Reuters.