Samsung and Armani team up for mobile phone and LCD TVs

September 23, 2007

Samsung and Armani team up for mobile phone and LCD TVs Top Italian designer Giorgio Armani is set to launch a new Samsung mobile phone model that is the size of a credit card, 10.5 millimeter’s thick and bears the Armani fashion brand. Following the steps of Motorola which recently tied up with Dolce and Gabana, and South Korea’s LG Electronics which released a Prada inspired mobile unit, the Samsung-Armani phone has been in the rumor mill a couple of months ago. Although there has been no official announcement yet from both companies as to which current mobile phone the Armani phone will be based on, there is a strong indication that it will be the Samsung SGH P520.

The Samsung SGH P520 is a compact 2.5G GSM/EDGE mobile phone with 3 megapixel camera, QVGA full touchscreen, 50 MB of memory, microSD card slot for expansion, Bluetooth and Wi-Fi. The Samsung SGH P520 was unofficially launched last July.

With those features, and if the rumors are true that the Samsung SGH P520 is really going to be the Armani phone, then it has the making of a successful mobile release and would definitely have a good following among mobile aficionados who desire style and glamour.

Aside from the mobile phone, Armani and Samsung have also agreed on a new LCD TV which would also bears the Armani mark and will be available in January 2008.

“We make as much of a personal statement with the mobile phones that we carry or the televisions that we have in our living rooms as we do with the shoes and bags we wear or the furnishings we choose.”, Armani told Reuters.

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2 Responses to “Samsung and Armani team up for mobile phone and LCD TVs”

  1. C Singhunder:

    Great, man this is my kinda phone if this is

  2. SJB:

    At first thought, teaming up an Italian fashion designer with an electronics manufacturer seems like a bizarre match up, but with the label craze in today’s society, it actually makes a surprising amount of sense. The first benefit of this pairing is the aesthetic element of the phone’s design. A renowned designer such as Giorgio Armani is respected for of his superb taste, and presumably would carry his talent over into mobile design. As this article mentions, Samsung was lagging behind their competition in terms of the visual appeal in their designs. There seems no better way to reverse this tendency than to enlist a globally esteemed design authority to construct a new mobile model. The second benefit for Samsung is that attaching the name “Giorgio Armani” gives the phone instant value and credibility because of the high-quality, high-class associations with the label. Having an expensive brand name associated with the phone allows Samsung to charge a higher price, because people know owning an esteemed brand indicates a luxurious lifestyle—even if it’s a clothing designers name on a cell phone. The phone was launched on Monday, fulfilling its pricey expectations, and selling for about 650 EURO, or about 915 US dollars. I suppose if people express themselves through the expensive clothing they wear, a designer phone can make a statement just as powerful.
    –SJB–

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