http://tech.blorge.com/Structure:/2007/09/23/samsung-and-armani-team-up-for-mobile-phone-and-lcd-tvs/ Top Technology news Mon, 13 Feb 2012 20:30:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://tech.blorge.com/Structure:/2007/09/23/samsung-and-armani-team-up-for-mobile-phone-and-lcd-tvs/comment-page-1/#comment-33165 SJB Tue, 25 Sep 2007 07:17:58 +0000 http://tech.blorge.com/Structure:/2007/09/23/samsung-and-armani-team-up-for-mobile-phone-and-lcd-tvs/#comment-33165 At first thought, teaming up an Italian fashion designer with an electronics manufacturer seems like a bizarre match up, but with the label craze in today’s society, it actually makes a surprising amount of sense. The first benefit of this pairing is the aesthetic element of the phone’s design. A renowned designer such as Giorgio Armani is respected for of his superb taste, and presumably would carry his talent over into mobile design. As this article mentions, Samsung was lagging behind their competition in terms of the visual appeal in their designs. There seems no better way to reverse this tendency than to enlist a globally esteemed design authority to construct a new mobile model. The second benefit for Samsung is that attaching the name “Giorgio Armani” gives the phone instant value and credibility because of the high-quality, high-class associations with the label. Having an expensive brand name associated with the phone allows Samsung to charge a higher price, because people know owning an esteemed brand indicates a luxurious lifestyle—even if it’s a clothing designers name on a cell phone. The phone was launched on Monday, fulfilling its pricey expectations, and selling for about 650 EURO, or about 915 US dollars. I suppose if people express themselves through the expensive clothing they wear, a designer phone can make a statement just as powerful. --SJB-- At first thought, teaming up an Italian fashion designer with an electronics manufacturer seems like a bizarre match up, but with the label craze in today’s society, it actually makes a surprising amount of sense. The first benefit of this pairing is the aesthetic element of the phone’s design. A renowned designer such as Giorgio Armani is respected for of his superb taste, and presumably would carry his talent over into mobile design. As this article mentions, Samsung was lagging behind their competition in terms of the visual appeal in their designs. There seems no better way to reverse this tendency than to enlist a globally esteemed design authority to construct a new mobile model. The second benefit for Samsung is that attaching the name “Giorgio Armani” gives the phone instant value and credibility because of the high-quality, high-class associations with the label. Having an expensive brand name associated with the phone allows Samsung to charge a higher price, because people know owning an esteemed brand indicates a luxurious lifestyle—even if it’s a clothing designers name on a cell phone. The phone was launched on Monday, fulfilling its pricey expectations, and selling for about 650 EURO, or about 915 US dollars. I suppose if people express themselves through the expensive clothing they wear, a designer phone can make a statement just as powerful.
–SJB–

]]> http://tech.blorge.com/Structure:/2007/09/23/samsung-and-armani-team-up-for-mobile-phone-and-lcd-tvs/comment-page-1/#comment-32731 C Singhunder Mon, 24 Sep 2007 04:59:53 +0000 http://tech.blorge.com/Structure:/2007/09/23/samsung-and-armani-team-up-for-mobile-phone-and-lcd-tvs/#comment-32731 Great, man this is my kinda phone if this is Great, man this is my kinda phone if this is

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