Fox Interactive launches ad-supported, free mobile MySpace
By Ruben Francia
In a bid to give more access options to its users, Fox Interactive Media has disclosed that it would launch this week an ad-supported free mobile version of its social networking site, MySpace.com.
The free mobile version of MySpace allows users, while on the move, to be able to check, send and receive messages and friend requests; comment on pictures and profiles; update blogs; and search for friends.
Advanced features such as uploading photos is reserved for the premium services.
John Smelzer, Fox Interactive Media senior vice president told Internet News that “Accessing the Internet from a mobile phone will soon be as common as text messaging and voice calling, and it’s FIM’s goal to deliver these new free, ad-supported experiences as additional options for our users on top of our incredibly popular premium mobile services.”
The company also plans to launch similar ad supported mobile access in the coming months to several other sites such as IGN, AskMen and RottenTomatoes.com.
The move is part of company’s efforts to take a share of the growing mobile advertising market.
It was estimated in the January’s eMarketer report that the worldwide spending on mobile advertising would grow from $1.5 billion in 2006 to 13.9 billion by 2011.
Likewise, research firm Juniper has estimated that the number of mobile users accessing social networking sites via their phones will rise from 14 million in 2007 to nearly 600 million in 2012, according to The Register.
With all of these projections, it seems Fox Interactive Media is heading in the right direction. Just that, the company has to face stiff competitions among the major players in this arena.
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