Second Life + Google + IBM = Open Source Avatars?
By David Cassel
It’s like a science fiction story. Your avatar escapes Second Life, and prowls the internet, exploring new worlds and splurging its Second Life Linden currency on other online products.
It hits the other virtual worlds — World of Warcraft? Quake? Maybe it’ll even stomp through Google Earth.
It won’t happen today, but the first step was just taken: a call for interoperability.
Today Second Life and IBM announced they’re developing an open standard for avatars that would let them roam from world to world. And according to the New York Times, it won’t be just these two companies. After the announcement, the two companies held discussions with the biggest names in the industry at a virtual worlds conference in San Jose — including Google, Cisco, Sony, Intel, Microsoft, and Motorola.
They report that IBM’s VP of virtual world technology, Colin Parris, laid out the case for interoperability. “Now, for every world I touch I have to build an avatar,” he told conference attendees. “It’s an obstacle to the development and spread of virtual worlds, both in the consumer and corporate space.”
But not everyone’s optimistic. “Such a virtual passport system may be years away,” Reuters warned, “if it doesn’t first fall prey to the kind of conflicting interests that occasionally bog down efforts to draw up standards in the fast-changing technology industry.” IBM’s Parris hopes to focus on the most promising niches for online avatars first, according to the article. “The nuts and bolts of how to make different software work together will come later.”
Ultimately the years to come will see businesses and web developers grappling with two important about the future of the internet.
With limited hours in a day, can virtual worlds be made to be just as compelling as alternatives in the real world?
And perhaps more importantly — will people feel comfortable shopping there?
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October 11th, 2007
Could these open source avatars become dangerous? Surely we don’t want half-human half-animal hyrbids prowling our streets. At some point someone has to say NO to science.
October 21st, 2007
Hi David,
Interesting post.
With shopping (your last point), a lot of people are already very comfortable shopping for metabrands.
In worlds like Second Life, people tend to purchase items to enhance their appearance. So, this presents an interesting aspect of interoperability - how will items such as clothes be translated and taken from one world to another.
In worlds like There, the avatars seem more open to the presence of brands so an area of interest to marketers and brand owners in this context is how to manage brands cross-world.
Cheers, Nic
July 2nd, 2008
Interesting information, please write to be updated when
Thanks in advance!