AddThis.com’s September audience-engagement data shows that more active users of feed readers and bookmarking services are using Google.

You’ve seen it, AddThis.com’s icon. A  little orange button with the gold cross you see below articles & blog posts that lets you bookmark to whatever service you happen to use. People use it nearly 2 million times a month to add feeds and links to various services, and new data released by AddThis.com shows they most often select a Google service when they do.

Let’s take a peek at each chart.  Looking at bookmarking sites first, in September Google charged ahead with a 17.0 percent share of all Web bookmarking activity, followed by native-browser bookmarking (i.e., “Favorites”) with a 16.1 percent share. Yahoo’s Delicious lost a little bit of traction and ended up in third place with a 9.2 percent share. Favorites did increase, but AddThis.com claims it is mostly due to the fact that Favorites are now also included in their drop-down widget. What the data measures is how many times someone actually added a bookmark to one of these services, not how many total subscribers each service has. The other services listed may have more subscribers than Google Bookmarks. What the chart shows is that Google Bookmarks subscribers are the most active.

Now over to feed readers, according to this sample of data, Google leads the pack, with 37.7 percent of activity, versus 20.7 percent for MyYahoo, and 9.7 percent for Bloglines. Google Reader continues to grow and lead the feed reader market (up 1.4%) while MyYahoo and Bloglines data has started standing still. As with the bookmarking sites, these numbers don’t mean that there are more people who read their RSS feeds via Google Reader than via MyYahoo. It just means that people are adding more feeds to Google Reader. Since Google Reader is so young, it makes sense it is leading the charge with users still setting up their new service.

With Google’s ability to build quality web apps that are easy to use, and accurate, its no wonder more and more people are picking them up.

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Entry was posted on Monday, October 15th, 2007 at 4:22 pm under Google.

Read more entries by Ema Kwiatkowski.
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