Dell aims to steal potential Apple iMac buyers with XPS “One”

October 25, 2007

Dell aims to steal potential Apple iMac customers with XPS "One"There is little doubt that anyone and everyone that can steal a piece of Apple’s action are doing so; the iMac hasn’t escaped the limelight of the copycats either, it seems. Dell has submitted photos to the FCC displaying their new all-in-one machine that aims to take a piece of Apple’s simplicity pie.

The XPS One essentially fits the same design specs as both the Apple iMac and Gateway’s recent baby, also coincidentally known as the One. Dell shoved all the essentials into a slightly expanded version of their ultrasharp monitor design, coupled it with black keyboard and mouse, and will undoubedtly steal a few customers who are looking to use Windows Vista instead of OS X Leopard.

Engadget was so kind as to dig up these photos from the FCC; when the images hit the FCC, you can expect it to hit the market soon after approval. Though the exact specifications haven’t been released, Engadget speculates the unit will come equipped with the following:

1. 22 inch” wsxga monitor at 1680 x 1050 resolution
2. Radeon HD 2400 graphics (or just integrated?)
3. Core 2 Duo at 2.66 GHz
4. WiFi and Blutooth
5. speakers
6. Blu-Ray burner
7. built-in webcam

1
2

Though there may be more options and availability, but as the product hasn’t hit market, nothing is solidified.

Regardless, you’re looking at a near replica of Apple’s iMac…except with Vista instead of Leopard. Why anyone would choose such an alternative may be linked to a lower price; however, if this truly is part of the XPS lineup, you can expect to spend just as much or more than you would on an iMac.

Copying the concepts of Apple, though a bit obvious, could be the best play for the mass computer retailers at this point. They are all quickly losing ground to Apple’s innovation (though the Windows fanatics will throw percentages and numbers willy nilly to prove Windows is still “winning”), and there are undoubtedly many customers looking for the creativity of Apple’s designs with the well-known formatting of Windows.

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10 Responses to “Dell aims to steal potential Apple iMac buyers with XPS “One””

  1. Ken:

    “though the Windows fanatics will throw percentages and numbers”

    You’re right. Why cloud the issue with hard numbers and facts?

  2. Matt:

    “You’re (moooo) right. Why clouuuuuuud the issue with (mooooo) hard facts and numbers. Moooo.”

  3. Steve:

    Ken – He didn’t say “hard numbers and facts”. He said percentages and numbers”. Perhaps you do not understand the difference. His point that Apple has been rapidly increasing its market share vs. Windows due to market-leading innovation remains uncontested by your snarky comment.

  4. zaphod:

    we’re dell and we have no ideas of our own

  5. Quite Clea:

    >>He didn’t say “hard numbers and facts”. He said percentages and numbers”.>His point that Apple has been rapidly increasing its market share vs. Windows due to market-leading innovation remains uncontested by your snarky comment.

  6. Quite Clear:

    –He didn’t say “hard numbers and facts”. He said percentages and numbers”.-

    Of course, the difference is a matter of interpretation.

    –His point that Apple has been rapidly increasing its market share vs. Windows due to market-leading innovation remains uncontested by your snarky comment.–

    Of course, he didn’t quite say that.

    Apple IS increasing its marketshare, but I’m sure it’s not due to iMacs. Apple is doing much better with it’s PowerBooks.

    Dell is trying to expand it’s own product line, but its due to its weaknesses. I’m sure HP isn’t having the same problems. What would you say about HP?

  7. Steve:

    I think the author’s point was that Apple has been an innovator in hardware design and other PC makers have tended to follow their lead. You can look all the way back to the original iMac. Before that, pretty much every PC out there (including Macs) was a dull beige box. Now you don’t see that much anymore.

    A lot of Windows users have typically responded to Apple’s design innovations by mocking them, saying they don’t need their computers to look nice, and of course pointing out market share numbers.

    As for HP, obviously they are doing much better than Dell at the moment but I think that you will find they are also putting a big emphasis on design lately. Just go on their website and note how they are touting their “cool streamline design”. And I would be remiss not to mention the horror that is the HP z560 series.

  8. Ken:

    The replies to my comment are interesting. I don’t run Windows Mr. Cow man. Perhaps I should reply to your post with sheep bleats? Perhaps I should think different, just like everybody else? Congratulations for investing part of your self esteem in the tools you use.

    While Apple makes great products, and their market share is deservedly on the rise, they have a ways to go for a significant number, percentage or otherwise. Going from 4% to 8% is one thing. Going from say %20 to %40 is entirely different.

    I can be juggling one ball easily. I can pickup a second ball and juggle it for a 100% increase. It gets more difficult when the third ball is added at 50%. Apple is now on the 4th ball and judging by lawsuits, complaints about LCDs and iMacs freezing it’s taking a toll. You delay releasing an OS upgrade because the engineers are needed to make sure a phone is out on time. Then the blue screen of Leopard occurs when the upgrade option is used. How does that happen on a closed system after extending the release date?
    The title on this entry shouldn’t be about Dell stealing Mac users. That would be accurate if the users in question were Mac to begin with.

  9. Danny:

    Quite Clear:
    Apple isn’t doing well with their powerbooks at all, they aren’t selling ANY. The macbooks/mbp’s are doing well, a bit better than desktops, but the iMac has had a huge impact on their sales.

  10. Triston McIntyre:

    I don’t know if any of you are actually following Apple products, but Powerbooks aren’t being sold directly by Apple..the only mobile units are MacBooks and MBP’s…FYI

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