$199 Everex desktop at Walmart preys on uninformed

October 31, 2007

ever You really can’t expect much when buying a $200 desktop that’s from a somewhat “off brand” company but Walmart has done its research and that research shows many Walmart customers are not too bright when it comes to computers.

It’s not the most attractive desktop one could buy but then again it shouldn’t be because it’s equipped with “ho-hum” hardware like a 1.5GHz VIA C7 processor on a mini-ITX motherboard (which are small), 512MB of memory and an 80GB hard drive.

Don’t expect Windows with this, all you’ll get is a Linux distro.  I said that mini-ITX motherboards are small and that was just for the uninitiated, right now you should be wondering why it comes in a full size desktop case and that’s where the research Walmart did comes in to play.

That research said a majority of Walmart shoppers equate the size of a system to its capabilities and as Gadget Lab says people that shop there are “that unsophisticated” which is a much more polite term that I would have used but it fits.

On a side note, Everex is marketing this as a “GreenPC” because the low-end hardware doesn’t use much power but on the other hand they stuck it inside a large plastic case (which was and is totally unnecessary).  I don’t think it will recycle well which negates the “green” part.

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6 Responses to “$199 Everex desktop at Walmart preys on uninformed”

  1. University Update - Linux - $199 Everex desktop at Walmart preys on uninformed:

    [...] $199 Everex desktop at Walmart preys on uninformed » This Summary is from an article posted at TECH.BLORGE.com on Wednesday, October 31, 2007 This [...]

  2. Dave:

    “Unsophisticated” buyers relate size to value so it needs to have a large case.

    It’ll be interesting to see how linux will handle these kinds of users. Maybe this is a good thing?

  3. John:

    Who will these “unsophisticated” users ask when there are questions about how to hook up a printer or use the thing? Most users don’t know a thing about Linux and that means a lot of confusion when it comes to using the thing.
    My guess is Microsoft and Walmart will make a bundle selling Windows to many of them. I would make product placement for Windows next to it a priority if I were Walmart.

  4. Ken:

    John:

    They’ll ask some one who knows something about it, just as they do with any OS. Linux recognizes most basic printers just fine. As far as how to use it, you click an icon, or choose from a menu. Most users in this target market know very little about Windows as well. At least her software will update after driver updates without the WGA accusations of criminality and getting the OS disabled, or have the machine made unusable with virus and spyware. I seriously doubt Walmart will make a bundle selling Vista on a 512 meg machine. An operating system will run quite well doing basic tasks, especially web apps. Jonathon has a well documented dislike of Linux. I don’t really know how a simple, uncomplicated and secure appliance is “preying” on the uninformed. A quick scan of the Vista entries on this website will show who is the uninformed prey.

  5. Trent Treviso:

    These gPCs are only available at highly select Wal Mart locations. It is highly unlikely that you will be able to go down to your local Wal Mart and pick up one of these gPCs from the electronics dept. Only 600 stores will be marketing these computers, primarily those located in “college towns” and near large universities.

    Wal Mart appears to be “preying” on those poor unsophisticated computer science majors and university professors.

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