Study: 88% would buy an iPhone with a $100 pricetag
Why doesn’t everyone have an iPhone? According to a recent GMI poll, its because they cost too much.
Ok, price is not the only reason, but its one of the big decision factors when people look at buying a phone. Consumers know what they want their mobile phones to do, and they don’t want to have to pay a lot for it. “Overwhelmingly, people like the iPhone,” says Chris Seals, vice president of research at RDA Global, a telecommunications consultancy based in Houston, TX. “The two problems Apple needs to worry about are the expensive price tag, and the Apple-AT&T alliance.”
The recent online poll, powered by global market intelligence provider Global Market Insite, Inc. (GMI), found that cost is the big factor keeping most people from running out to grab an iPhone. Only 8 percent of respondents said they were likely to buy the iPhone at the $500 price point. Make it $100, and then everyone wants one! 88 percent surveyed said they would be more likely to buy it if the price were that low.
What else did people want to change as pertains to the iPhone? The service provider. A full 60 percent said Apple’s decision to grant exclusivity to AT&T is a black mark for the iPhone, and may keep them from considering the device. Seven percent of respondents said they would only consider an iPhone when their current service plan has expired.
As much as consumers like having an MP3 player married to their phone, they are even more interested in having their phone be able to get on the web. Only 74% of respondents wanted MP3 ability, while 83% demanded web access. And just as many surveyed would like to be able to access Google Maps as play MP3s. Other popular features included a digital camera , a video player and YouTube access.
As far as how the iPhone works as a phone, consumers were positive. 97 percent of respondents said the iPhone functioned well as phone. Ninety-six percent said they liked the display. Though consumers were pretty positive about the iPhone, 46 percent said there were other phone options that were equivalent or even superior to the iPhone. As gadgets get more complex and expensive consumers are taking the time to educate themselves on what they truly need.
GMI’s survey was conducted online using the application InstantSurvey. 2,356 consumers were questioned.
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