Lenovo says farewell to IBM brand name
By Jonathan Schlaffer
Those of you who are fans of that little IBM logo on your ThinkPad laptop had better get ready for a shocker, Lenovo, the owner of IBMs PC business will no longer be using the IBM logo on its Think series products.
When Lenovo purchased the PC arm of IBM, an agreement allowed Lenovo to use the IBM logo for several years but Lenovo says it is at a stage where brand recognition is starting to take off and it no longer needs the IBM logo to stand on its own two feet.
Lenovo Chief Executive Bill Amelio said, “By making substantial progress on all of our critical priorities over the past few quarters, we’re now a stronger, healthier company.” He continued by stating his company is moving away from the IBM brand to Lenovo, two years earlier than had been originally planned.
Cnet reports that Lenovo is battling Acer for the third place PC vendor in the world. Lenovo ThinkPad anyone?
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November 4th, 2007
Well goes to show you Chinese companies even with laowei execs are clueless… with all the China stories do you think the “Lenovo” brand means squat… compared to IBM.
You’re idiots… even though I have loved and bought ThinkPads for over a decade, I want that IBM logo… it’s the “Hummer” of notebooks…
Having lived in China for years I know all they think about is “brand, brand, brand”… when they mean “label on cheap product to fool customer”…
February 28th, 2008
Say Lenovo to 99% of the U.S. population and it means nothing. I want a ThinkPad, but with an IBM logo on it. I would feel better if it had IBM behind it too.
August 19th, 2009
Well i saw new ThinkPads, with no IBM on it, it not near the quality as IBM original ThinkPads are. ThinkPad beacame just another laptop, so all i can say is the have lost at least one costumer.