Toshiba, in an effort to spur HD DVD sales early in the Christmas shopping season, has started offering up to 10 free HD DVD movie titles with the purchase of some new HD DVD players.

All Toshiba HD DVD models come with a form to mail in and get 5 free movies, picked from a limited list. Best Buy’s current deal sets the customer up with 10 HD DVD movies. Here’s how it happens:

For a limited time, get 3 HD DVD titles of your choice for free, instantly — plus 5 more from a selection of popular titles by mail-in rebate — when you buy any Toshiba HD DVD player.

Plus, as a special limited-time bonus, Toshiba HD-A30 and HD-A3 HD DVD players come packaged with 2 free HD DVDs — The Bourne Identity and 300 — right in the box. (Only while supplies last.) That’s a total of 10 free HD DVD movies with these models!

Deal one-upmanship seems the order of the day in the high definition optical disc format war, with HD DVD and Blu-ray camps both announcing a series of price cuts and free movie offers during the last few weeks to entice consumers to their format this Christmas.

The Blu-ray Consortium recently announced their own Christmas giveaway. Consumers who buy any Blu-ray player from brands including Panasonic, Pioneer, Samsung, Sony and Sharp will be able to choose one free movie from each major Hollywood studio that is backing the format.

Healthy competition can be very good for the consumer’s wallet, as prices are driven down faster in an effort to entice buyers.

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Entry was posted on Wednesday, November 7th, 2007 at 2:36 pm under Media players.

Read more entries by Ema Kwiatkowski.
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