Fighting words: AOL disses Google’s new video ads
By Danny Mendez
AOL just announced the availability of its latest form of advertising, the video ticker ad, a type of banner ad that overlays across streaming video. In the announcement, AOL didn’t forget the competition, throwing a jab Google’s way for recently developing a more "rudimentary" form of the same idea.
Recently, Google announced the development of a ticker style ad similar to AOL’s offering announced today. In AOL’s press release, it referenced Google’s development by mentioning that "[o]ther rudimentary overlay solutions exist, but ours is the only one that is fully interactive, offers such deep metrics and is backed by PointRoll’s technology, TickerBoy."
AOL’s video ticker will run on AOL’s network of video content within the newest release of AOL’s video media player. For any geek worth his weight in salt, that’s just another reason to avoid downloading anything labeled with AOL.
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November 19th, 2007
Surprised your writer Mr. David Cassell didn’t cover this article; after all, he’s pretty much an expert on all things AOL :)
November 19th, 2007
Oh good old google. It seems as if they take everyone’s ideas ;)