The company behind blogging platforms such as Movable Type, TypePad and Vox, has sold the popular LiveJournal blog site to the Russian company, SUP. The new company will form LiveJournal, Inc., and open an office San Francisco to manage the global brand.
Six Apart acquired LJ in January 2005, and will continue to help the new company with the sale of advertising for at least the next 12 months.
Under the Six Apart tenure, there were several technological advances for LJ, but there was also a large number of controversies with the community. Multiple times over the Summer of 2007, Six Apart began policing the LiveJournal site for what they deemed to be “obscene” content, and this resulted in numerous deletions with no warnings. The community revolted and an all out war was sparked between the site’s owners and their customers. Some journals were brought back online, while others remained deleted.
To try to make sure that users are involved in the new transition, SUP is forming an “advisory board” to help let the new owners know what it is the community wants to see change. All of their plans will be announced in a LiveJournal community named LJ2008.
No price was disclosed, and no solid information for the sale was available at this time.