MySpace launches new music Program called “MySpace Transmissions”
MySpace has rolled out a new music program for distributing exclusive content from top recording artists.
The new music program called MySpace Transmissions will empower “top recording artists with a new platform to create and distribute exclusive video content available for viral distribution and audio tracks available for purchase in the US,” MySpace said.
The basic idea is that MySpace will invite major label artists to choose a studio and to record songs they want to perform exclusively for MySpace. The social networking site will show and sell videos of the performance. In addition, behind the scenes video footage and exclusive video Q&A with the artist will also be made available, presumably for sharing, across its network.
“Transmissions takes our existing music programming to the next level by creating a unique way to expose users to exclusive content while empowering artists and labels with a new way to generate revenue on MySpace,” said Josh Brooks, VP of Programming and Content for MySpace.
“We’re committed to working with all stakeholders in the industry to develop monetization structures that work for labels, bands, and fans.”
MySpace Transmissions kicked off this week with selections from James Blunt, the Grammy nominated multi-platinum Custard/Atlantic recording artist, best known for his 2005 single “You’re Beautiful.”
While MySpace may develop a monetization structures that will benefit all stakeholder in the music industry, MySpace Transmissions’ success seems to depend on getting the right artists with “die hard fan-based” that will shell out cash in exchange for exclusive content.
MySpace will announce plans for additional artists participating in MySpace Transmissions in the coming weeks.
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