Rich Skrenta, founder of startup company Blekko, has promised to take down Google with a new search engine algorithm that he claims works better than 10-year-old pagerank technology.

Likening search to writing, Skrenta explains on his blog "the editorial voice of a search engine is in the index…so it has to be algorithmic editorial differentiation."

Though the web is growing explosively, Google operates without any strong competitors in the search engine industry. Yahoo continues to struggle with identity issues from its over-diversification and Ask doesn’t have the traffic or a comprehensive enough index.

According to Skrenta, "[Google has] 85%+ market share, and little effective competition. At the same time there is such a fabulous business in search. It’s the highest monetization service on the web, by far. Why does this Coke have no Pepsi?"

Skrenta also has a strong opinion regarding Google’s rel=nofollow variable, which allows webmasters to render some links effectively invisible to the Googlebot. In another blog post he writes "Google couldn’t seriously be asking webmasters to tag which of their links were going to affect pagerank vs. the ones they’d sold. Could they? . . . That would be like asking everyone in the world to please be nice so the old algorithm will still work."

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Entry was posted on Thursday, January 3rd, 2008 at 5:34 pm under Google, Internet.

Read more entries by Matt Jansen.
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