Consumers spent only $300 million in 2007 on HD DVD vs Blu-ray war
Judging about the amount of talk about it, you would have thought consumers were spending billions on the HD DVD vs Blu-ray war, when in reality it was equal to a really good film.
It’s hard to believe from all of the hyperbole, companies swaying allegiances with huge checks, mud-slinging, and everything else, that high definition software sales amounted to a mere $300 million in the United States in 2007.
In a recently released report by the Digital Entertainment Group (DEG) summing up the DVD sector for the year, overall sales for all product divisions slipped 2 percent from the previous year. Compared with the $3oo million spent on high def format software, standard def DVDs still sold $23.4 billion in 2007. This was in spite of more than 30 million US homes now having high def televisions.
This falls well in line of what we were saying last month about how standard def DVDs might be holding back the product adoption of the new formats, and not just the format war that seems to be winding down.
Wherein DVD proved a quantum leap in quality over VHS, high definition isn’t proving as alluring with so many DVD players now upconverting standard def. Even with HD DVD seemingly out of the picture, Blu-ray may sill have a heck of a fight on its hands.
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January 10th, 2008
Great post, and it describes one of the reasons I’m holding off on even considering the move to either Blu-Ray or HD DVD until this war is long over.
In the meantime, I’m loving my DVD Upconverting Player and existing DVD collection!