Universal reaffirms HD DVD support in HD DVD vs Blu-ray war
By Sean P. Aune
Universal wants everyone to know they aren’t leaving the HD DVD camp… yet.
While the HD DVD camp rearranges the deck chairs of the Titanic, and most studios have left in the lifeboats,wearing some lovely floral patterned dresses, Universal is claiming they will stick by the floundering format.
Ken Graffeo, executive vice president of HD strategic marketing, Universal Studios Home Entertainment, had some strong words on the rumors that Universal was prepping to leave. “Contrary to unsubstantiated rumors from unnamed sources, Universal’s current plan is to continue to support the HD DVD format.”
His rather unflinching support of the format shouldn’t come as much of a surprise since his other title is co-president of the HD DVD Promotional Group.
It’s somewhat noble to see such unwavering support for HD DVD in the wake of all of the recent studio departures, leaving the format with only a hand full of content. And when you add in the rumors of consumers returning their recently purchased HD DVD players, things are just looking bad for the red-banded high definition format on all fronts.
Paramount has stated they aren’t going anywhere, and now Universal, but how much longer can the two studios hold out?
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Stumble It!

January 11th, 2008
It seriously undermines any pundits credibility when they pretend that New Line / HBO / Warner were three studios that migrated at once.
THEY’RE THE SAME COMPANY.
Warner gave the initial “oh, they aren’t bound by our decision” nonsense because they’d been paid handsomely by Sony to maximize the impact of their announcement.
January 11th, 2008
Good grief… just give it up and allow a winning format to build into the consumer mainstream before digital downloads threaten your physical medium profits any further!
January 11th, 2008
Good grief… just give it up and allow a winning format to build into the consumer mainstream before digital downloads threaten your physical medium profits any further!
January 11th, 2008
@ John Seymore
New Line, HBO and Warner are 3 companys. The fact they are all owned by one company doesnt change that.
January 11th, 2008
Jeez. It’s OVER. Sony won. Let it go. Forget what happens next, Warner’s decision to go Blu was the real blow in this war. Paramount and Universal will simply decide how long HD-DVD’s death is. It’s just a matter of when, not if.
January 11th, 2008
Please Paramount and Universal hurry and go Blu. I want my D@%# Transformers movie on Blu-ray! X[
January 11th, 2008
I want my D@%# Transformers on Blu-ray! Hurry up Paramont and Universal.
January 11th, 2008
its pretty obvious that toshiba knew the end was near. hence the cheap hd players before warners statement. they probably asked warner if they could at least have a head start so they can gain more profit. lol i have 6 friends that bought the player and all six are returning them at best buy and getting a ps3. and about the downloads who wats to put 20 gig of a movie onto a hardrive…. downloads now are meg4 crappy quality plus the studios would take years to decide… just look at how long they decided for a simple disc lol…. dont be cheap whores… and get a ps3……
apple is going to support blu ray in their new computers anyway and with blu ray live its like the downloads… so yea i repeat… get a ps3… and ur good to go
if warner, sony and apple joined forces they would rule the world….