Ever since Jerry Yang’s return to Yahoo’s helm, observers have been waiting to see what’s next. Yahoo badly needs a shakeup, what with newer search engine Google snatching up other smaller startups, the bigger Internet advertising pie not to mention most of the limelight. Now the buzz is on Yahoo again as a tipster claims Yahoo’s about to get rid of 1,500-2,500 jobs in the next two weeks.
Silicon Insider Alley says they have insider information that Yahoo’s likely to axe a couple of thousand jobs. TechCrunch also reported Yahoo telling a group of 30 or so employees to turn in their computers, their jobs being terminated in 60 days. Said employees would be free to look for other jobs within the company though it’s likely they’d be better off looking elsewhere with the purported big round of layoffs coming.
Layoffs are nothing new in the industry and before people start getting jumpy and predicting another dot-com crash, let’s remember Intel’s mass layoff rounds a couple of years back. As Yang attempts to clean house and keep only the really productive divisions alive, it’s inevitable that some positions will be made redundant.
Yahoo’s found itself going into to many directions too far in its mad catchup game with Google. The Brand Universe project, for instance, that created widgetized landing pages for big brands lasted only a year before being killed. Yang currently is gunning to make Yahoo the start page of choice for consumers but how that is going to translate into Yahoo’s fortunes improving is anyone’s guess.