Macbook Air not Apple but Intel – Steve Jobs gets all the credit
By Dave Parrack
The Macbook Air was unveiled at the recent MacWorld 2008 conference to a mass of overstated hype from the Apple fanatics and fanboys. But with all the hype surrounding the new product, people seem to be ignoring the fact that Intel, rather than Apple deserve the credit for its creation.
I’m not a big Mac, or Apple fan, but the Macbook Air phenomenon has intrigued me somewhat over the past few days, as journalists and bloggers alike seem to be going mad for it, and calling it the future of laptops.
I just thought it was shiny, light and well, a bit airy. Oh, and mighty expensive to boot.
As Steve Jobs stood there on the stage announcing his new toy, another one which he hopes will sell in its millions and rake in him and his company hundreds of millions of dollars, everyone seems to have forgotten that Apple don’t actually engineer anything, only acting as designers, so the credit for the innovation with the Macbook Air surely lies elsewhere.
As The Inquirer rightly argues, Intel are the people we should all be clapping on the back and congratulating. They are, after all, the company who have designed a custom Core 2 Duo processor to make the slimline Air a possibility.
Intel have been concentrating on making their technology smaller, and more slimline for the past couple of years. Apple come along, wrap it all up in a nice white plastic case, and voilà, the Macbook Air is born.
Not only do Apple get all the credit, Steve Jobs himself then makes the announcement, and laps up all the plaudits coming his way, and doesn’t really give any mention to the partners, or manufacturers who are the real heroes behind the scenes.
Having said all that, this story assumes you actually care about the Macbook Air, which I for one, don’t. Ooh, isn’t it small, and look, it even fits inside a manila envelope! And, erm, and, that’s about it. For the princely sum of $1,800 to $3,100, I’d much rather buy 2 of my traditional bulky laptops and just forget about the envelope.
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January 22nd, 2008
Ok first of all I dont like the MBA. Impressive size yes but its a chicks computer. Or maybe a wanky corporate machine.
But you say Jobs “doesn’t really give any mention of partners, or manufacturers” But didnt he have the intel CEO on stage with him? giving him some of the applause action?
“wrap it all up in a nice white plastic case” not that it matters but is an aluminum case.
I think this obsession with thin is unhealthy for both the apple products (loosing power and capacity for inches) and teenage girls.
January 22nd, 2008
“laps up all the plaudits coming his way, and doesn’t really give any mention to the partners”
Watch the keynote “apple.com”, then retract this entire article. DO YOUR REASEARCH!!!
January 23rd, 2008
To say that Intel deserves all the credit is bunk. You think it doesn’t take engineering chops to create an elegant design like this? Did you see it first hand? Pick it up? Try the touch interface?
Obviously you know nothing about product design or engineering. Sure, Intel partnered with Apple on the chip design to make it fit their form factor requirements. And Steve gave Paul Otellini credit for that on stage.
Expensive? Sure if you compare it wintel crap machines that are incredibly clunky and heavy. NOT if you consider the experience of using it, and you care about experience rather than just price.
Your bias is coming through loud and clear.
I agree with the other response. Retract this irresponsible post. And do your homework.
January 23rd, 2008
Actually the MBA is made of aluminum, not white plastic…