Fighting the big four (AT&T, Verizon, Sprint, and T-Mobile) isn’t an easy task especially for a MVNO. Well, Helio isn’t just any ol’ MVNO, and it’s out pulling the big guns, every big company’s worst nightmare: better prices.

Previously $145, the unlimited plan offers subscribers unlimited nights and weekends, mobile to mobile calling, messaging, data and email at 3G speeds, GPS services, and minutes. It’s unknown how long the price cut will last, but the new price, $99, is sure to attract new customers when compared to the competition.

For example, take Verizon’s unlimited PDA/Smartphone Nationwide Email and Messaging plan. There’s not even an option for unlimited minutes, but 6000 would run you $240. You also get unlimited data, messaging, and all that jazz, but your phone may not come with GPS capabilities. A similar plan from AT&T for 6000 minutes would run $200.

Sounds pricey, right? Well, that’s what Helio’s hoping you’ll think. Though it may only get the relatively small wireless company a tiny boost of subscribers, competition tends to favor the customer, so we may see price breaks from the other carriers if Helio’s ploy works.

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Entry was posted on Monday, February 4th, 2008 at 3:18 pm under Cell phones, Internet.

Read more entries by Danny Mendez.
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