The HD DVD vs. Blu-ray war has been a little one-sided since Warner ditched the HD DVD camp for Blu-ray, and the DVD successor may be taking its last breaths.

Jodi Sally, vp of marketing for Toshiba America Consumer Products, says that officially no decision has been made to concede the fight just yet. “Based on its technological advancements, we continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings,” she said.

However, in the same announcement, she hinted that something was surely up stating that “Given the market developments in the past month, Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players.

Last week, two major retailers Best Buy and Netflix pledged to Blu-ray exclusivity stating that the Warner decision was the turning point. Netflix spokesperson Steve Swasey said that he feels that the war is over and Blu-ray is the winner.

Analysts suspect that Toshiba may abandon the format sometime in the coming weeks. Despite its last ditch efforts, including slashing the price of players by up to %50 and a $2.7 million superbowl ad, Blu-ray is still clearly selling more content and players. Experts say that Toshiba is likely losing as much as $200 dollars on every HD DVD player sale.

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Entry was posted on Friday, February 15th, 2008 at 8:39 am under Uncategorized.

Read more entries by Ken Mitchell.
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