Slow webpages to receive "kick in the ads" from Google AdWords
By Ken Mitchell
Google AdWords recently explained why AdWord advertisers may be penalized for slow landing page load times or displaying interstitial pages to users who follow a Google ad.
Google AdWords is a facility for advertisers, which could be anyone wanting to receive targeted traffic to any webpage, to have their link advertised on google searches or websites using Google AdSense. AdWords sells keywords to advertisers and displays their ads on pages related to those keywords, using quality score to determine pricing and positioning.
The Google AdWords blog explains that it will be penalizing advertisers by adding another factor, landing page load time, into the quality score. It will be assessed based on the amount of time it takes to get to the landing page from clicking on an ad, including interstitial pages, redirects, and obviously slow servers.
Google says that users have the best experience when they don’t have to wait for the information they asked for by clicking on the ad, and adds that users are likely to abandon slow loading landing pages all together.
In the next few weeks, Google will be adding load time evaluations to the Keyword Analysis page. There will be a one month evaluation period allowing advertisers to make needed changes. Keywords with higher quality scores will pay less for advertising and have better ad positions, while keywords with lower scores will, obviously, pay more for advertising and have less attractive ad positioning.
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March 8th, 2008
Please be specific with COST. It will cost me 59.00/month and no more?
March 9th, 2008
“Cost” is determined based on many factors including “quality score”. There is no way for me to tell you how much more or less it will cost, only that it will cost MORE (per keyword per display) for a lower “quality score”. That part hasn’t changed.
The only change here is that a new factor has been added to the quality score.
March 9th, 2008
Recently Google Adsense has changed its terms and conditions. I have asked them to clarify one point.
Communications Solely With Google. You agree to direct to Google, and not to any advertiser, any communication regarding any Ad(s) or Link(s) displayed in connection with Your Property(ies).
Can publishers use other Advertising Networks? If yes, what happens if Google and another Advertising Network are running the same campaign? Is this a breech of contract.
You can read my posts on Google Groups at:
http://groups.google.com/group/adsense-help-guidelines/msg/b053764407152938
I first tried to contact Google on March 03. When you read Google groups you will see that I have gone through every communication channel provided by them and get no response.
Please help.