Google closes acquisition deal with DoubleClick
By Ken Mitchell
Google Inc. has successfully closed the $3.1 billion acquisition of DoubleClick Inc., a global leader in digital marketing. Google has been waiting on government approval, and has been limited in the extent to which planning could take place.
The acquisition has been in the works since it’s announcement nearly a year ago. Eric Schmidt, Chairman and CEO of Google, said “We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users.”
The next step, Schmidt says, is to match and align DoubleClick employees with the Google business plan. This could involve some staffing changes, and I suspect most of the growing pains will occur during this process. Google hopes to have this completed by early April.
More information on DoubleClick is available from Google.
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com
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