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March 31, 2008 |

T-Mobile vs. Engadget Mobile: you don’t own magenta

By Danny Mendez





T-Mobile vs. Engadget Mobile: you don't own magentaIn the latest case of pointless legal battles, T-Mobile hand delivered a letter to a popular tech site focused around mobile gadgets. The letter asks the site to site to stop using the color magenta because — as explained with too many sentences in the letter — it belongs to T-Mobile.

Engadget Mobile, the blog that uses magenta in its title, is a sister site of Engadget, another popular tech site focused around gadgets and general technology. Today, Engadget published the letter and its response to T-Mobile’s request.

T-Mobile argues that consumers may associate the two companies because of their similar use of the color, but common sense argues that any sane person can distinguish between a blog and a cell phone carrier.

How confusing is that? It’s not, but T-Mobile doesn’t know much about people, does it? Otherwise it would know that people like reception and 3G!

All jokes aside, this letter will probably weigh heavily on T-Mobile’s public image, which appeared much less evil before this hand-delivered letter incident.

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